Monthly Archives: May 2014

Some businesses have not yet added Google Adwords to their marketing mix. Unfortunately, this means they are missing out on an important promotional opportunity that can also provide a competitive…

Email marketing is emerging as an integral component of online marketing for businesses of all types. Far from being simply the digitised version of direct marketing with its associated “we’ll-throw-in-the-steak-knives”…

As the internet economy matures, it is pulling in older demographics that may initially have been resistant to the online realm. If this age group is part of your target…

Social media is constantly evolving and it can be hard for organisations to keep track. This dynamic sphere of the digital economy is going through an exciting ‘growing up’ phase…

Blogging is taking central stage in business digital marketing thanks to the focus on quality content by Google. With every new release of its search algorithm Google is tightening the…

Google recently released a new iteration of its algorithm, Panda 4.0. Panda was originally designed to ‘score’ websites on their content and user-experience. Panda pushes websites with lower quality content…

Google recently released changes to its Adwords platform. Here’s what you need to know to ensure your business continues to get the best from online advertising. The new optional features…

Humans learn and communicate through storytelling. The narrative we use to reflect our life experiences is what makes us unique. Social media was originally devised to augment that process. Its…

Has your business considered adding Instagram to your digital marketing strategy? If not you should.

Panda 4.0, the new release of the Google algorithm is now well out of its cage. As it starts to make its way through search results Panda 4.0 will reward…