As more businesses become involved in social media there is a lot of potential to use social media to add to the total sum of organisational knowledge.
A buzz word some years back, knowledge management (KM) referred to the capture and use of information for the good of the business. It was particularly popular as a way to gather and retain the intellectual capital residing in the heads of employees when staff changed over.
Dedicated software applications were written to capture and model data from various parts of the business. Popularity of the concept seemed to decline but social media may well start a whole new way to harness the information a business generates.
Today social media engagement provides a diverse range of information about stakeholders and customers that can be applied to business planning.
As a result there is much potential for using social media to share information internally allowing for greater collaboration across different geographies and devices.
Consider the following from Forbes,