As late as 2009 you could be forgiven for thinking social media was just another internet fad, a novel idea heralded by excitable geeks and over-hyped by profiteers.
Its now 2011 (or so we’ve been told), the initial media stampede has moved on to new pastures and the dust is finally beginning to settle on the social media debate. While there is much we still don’t know, what is abundantly clear at this stage is that social media is not going anywhere. Facebook might shoot itself in the foot and Twitter may never make a cent but, the idea of doing business in a digital age must always acknowledge the role of networked, mobile technologies.
For business this is both a great opportunity and a monumental challenge. This is the first time we have been able to gather substantive and accurate data about our products and services directly from the people who use them. The potential of this new information is exponential. And therein lies the challenge: how do we respond to all of this new data and what does that mean for the way we do business?
Clearly, the question now is not whether you do social media but how well you are going to do it.
So, once you’ve decided to take the plunge into the social web, where do you start? And what do you do once you get there? It’s hard enough to establish a presence online as an individual, let alone as a business. But, the sooner you incorporate social media into your existing digital strategy the faster you will see a return from what is, by far, the most cost effective research and direct marketing tool available.
At Fatpublisher, we know that social media can feel unproductive, that it can be time consuming and, that without direction it can quickly become overwhelming. That’s why we’re here, staying on trend and refining our knowledge, developing tools and designing strategies to support our clients and give them the competitive edge.
With that in mind and continuing our commitment to expand and improve the services we provide, we are happy to welcome our new recruit, Gabriel, to the Fatpublisher Team. Gabriel brings social media expertise, digital marketing know-how and a #winning smile to the Fat portfolio.
Our new colleague allows us to offer a more holistic approach to building online experiences. Gabriel will be working with us to develop tailored social media training, strategy and implementation packages. As well, he will allow us to maintain our high standard in content strategy, email marketing, copy writing and SEO while increasing our capacity to deliver these services. As always our focus will be on building web solutions for our clients that get great results and place them at a distinct advantage over their competitors.
There has never been a better time to go social. So, why not send us your thoughts about a new or upcoming project? It’s easy to get in touch and you can always visit our Create a Brief page if you’re feeling particularly inspired.
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