The fast-evolving digital economy has created a somewhat confusing marketplace for digital marketing and production services.
It can be hard for businesses to select the right agency to manage their digital requirements.
Not all agencies are equal and not all have a full service offering. Many might be strong in one area yet use smoke and mirrors to mask weaknesses in other areas.
Also many organisations are still learning as to what they actually need from a digital agency.
On top of that there is shortage of genuinely experienced talent that is making it even harder for business to select the best agency to fit their needs.
So how does a company ensure it compares apples with apples when choosing an agency?
Here are some tips that may help you choose the right agency for your business.
- Look at the agency’s website and watch out for overblown and unsupported claims.
- Read the blogs on the agency’s website. Are they well researched and original?
- Staff profiles – a high proportion of younger, albeit digitally-savvy staff may not have the necessary strategic experience to handle your business.
- Staff numbers – are there enough staff to service their existing clients plus your business?
- Industry-specific knowledge – if you are B2B many B2C based agencies may not have the strategic nous required.
- Lead generation – the principles of this tried and true marketing discipline still work in the digital age. Can the agency actually help you generate business?
- Do they differentiate themselves from their own competition clearly?
- Too social – do they offer more than social media expertise? Remember it’s just another part of the marketing mix.
Fatpublisher provides full digital agency services to our clients. If you are interested in finding out about our social media packages, please contact us.
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