Your website is as important as ever in attracting new customers and keeping your existing customers coming back for more – so let’s start there.
In this article we have prepared a list of actions that you can be taking to get more out of your website. Follow this simple checklist and you can :
- increase traffic to your website
- reduce the rate at which visitors ‘bounce’ off your website
- gain more customers
- improve your customer service
- encourage repeat business
It’s an attitude thing
First, it’s time to flush out the skeletons, take a deep breath, stretch and begin anew. Growing a business takes hard work and at the end of the day its success ultimately hinges on the passion and drive of its owners. So, before we think about the habits of our users, let’s think about the habits of ourselves. What can we be doing to get more out of our website?
“If we keep doing what we’re doing, we’re going to keep getting what we’re getting.”
– Stephen R. Covey
Reacquaint yourself with your website
Remember the day you first saw your new website? It was love at first sight. In that brief moment you saw your business as an international success, photographers were knocking at your door and BRW were publishing your name in the top 100. Well, it’s time to rekindle that love affair and it’s time to claim your prize.
Action stations
To get more out of your website, follow the steps outlined in the following checklist.
- Review website statistics monthly
- Add more content to your website
- Shortlist website improvements
- Create a Google+ page
- Optimise your site for search engines
- Seek feedback from your website visitors and customers
- Build a customer database with lots of email addresses
- Share information about new products or services with customers via email or social media
- Start advertising online using Google Adwords
- Improve your customer service
What you can do
- Login to Google Analytics on a monthly basis and view reports
- Setup Google Analytics to send you Email Reports automatically
- Customise standard reports
You will stay ahead of your competitors and make more informed decisions
- Respond quicker to changes in the number of visitors to your website
- Learn what parts of your website are of most interest to your customers
- Measure return on investment from your marketing initiatives i.e. Adwords, organic search engine optimisation (SEO), email marketing etc
- Find out how many people are accessing your website on mobile phones and tablets
- Google Analytics Workshops : Fatpublisher run regular workshops