It’s no surprise that Facebook is set to continue growing in 2014. But in what direction and what does that mean for your business?
Yes teenagers ARE using Facebook less but does this mean it’s a downward spiral and its effectiveness as a business tool will be decreased?
No. Facebook has simply grown up. It was the enfant terrible but with the digital economy growing up in parallel Facebook is becoming an integral, if less edgy social medium.
Smarter & more intuitive
As it evolves Facebook wants to harness the huge amounts of user data in more creative (and profitable ways). For business this means a trickle down benefit as Facebook seeks to harness artificial intelligence, speech recognition and intelligent search.
Improved messaging
Facebook intends to beef up its messaging capability through the acquisition of the messaging app, WhatsApp in deal worth $19 billion. Where that leaves Snapchat – we’ll just have to wait and see.
Better news feeds
The news feed section of Facebook is constantly being improved as it the most popular part of the app. Facebook is set to make the news feed even more news-oriented. And as Facebook becomes smarter it will learn more about you and what you like. This may be a bit creepy on a personal level but is bound to be a boon for business.
Fatpublisher provides social media management services to our clients. If you are interested in finding out about our social media packages, please contact us.
Fatpublisher provides social media management services to our clients. If you are interested in finding out about our social media packages, please contact us.
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