eCommerce trends for 2014

With more and more retailers going online it’s important to stay across emerging trends in ecommerce to ensure your business stays ahead of the curve.

Ecommerce is here to stay and is now touching more and more industry sectors.

Over the next year it is predicted that ecommerce sales growth will show more than triple the growth of retail overall.

In fact, ecommerce is set to grow rapidly throughout 2014 with sales reaching $304 billion, a 15.5% increase on last year according to eMarketer research.

Despite flattened consumer confidence, ecommerce will have a positive effect on sales and will harness the growth of long tail sales as information available on the internet will work to overcome consumer reluctance.

Things to know

Business needs to be aware of the following trends:

  • Demand for payment options from mobile devices will increase
  • Multichannel selling –

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