How much is too much? How many Facebook posts, how many Tweets or images on Pinterest posts are just right?
Unlike traditional advertising that has developed various metrics to determine the optimum frequency of appearances, social media is still a relatively new mode of communication, so there is no defined formula for what constitutes social media saturation.
What can your business do to ensure you don’t over-love your customers and prospects?
If you want to put a number on it the best way according to most commentators is to make an estimate, enact then measure the results.
Let’s have a look at the information from a Linkedin blog to provide you with a guideline to help you determine a frequency level for your business.
The blog referenced Social Bakers who state that business or brands should post just one a day, unless the news is big. Their surveys show, however that if you post fewer than two posts per week you will not create sufficient content to sponsor engagement. It would seem that the sweet spot is between five and 10 posts per week.
It seems the Engagement Rate (ER) falls after tweet number three. So if you are looking for a starting point for your Twitter presence, go for a maximum of three per day.
As part of its best practice advice, LinkedIn advises that a business should post at least 20 status updates per month.
What works for your business may not work for another – but at least you now have starting point for your journey to discover the optimum frequency for your community (and your business).