A new financial year, a new customer orientated approach

Over the past 12 months, our team of web specialists have been dedicated to designing and developing web solutions for our clients that get great results and that place them at a distinct advantage over their competitors.

Behind the scenes we have been working on our own business. We began by asking our clients their honest feedback in relation to our service delivery. We also asked our clients what were their greatest challenges and how they could see Fatpublisher helping, in order to meet those challenges. We have been doing a lot of things right, but there is room for improvement – and that is what we are now focused on.

I would like to extend my gratitude and special thanks to those businesses that participated in our customer advisory board.

We were proud to discover :

  • that our knowledge and expertise, combined with our personalised service and consultative approach were leading reasons why those surveyed choose to buy online services from Fatpublisher, and
  • that our team attitude is constructive, helpful and that we often go beyond the call of duty.

We learnt that we can :

  • improve the regularity and frequency of communication with our clients
  • improve our customer service by delivering our online services in a more structured and managed way
  • communicate the availability and value of new products and services to our clients earlier

If we keep doing what we’re doing, we’re going to keep getting what we’re getting
– by Stephen R. Covey

In recent months we have made some changes. We now have in place a set of core customer promises. We want to incorporate great customer service into everything that we do. We listened to what our clients wanted and created an important list of 7 core customer service promises. One of these promises is to ‘Share web insights and recommendations with our clients every 3 months’. We will do this via a regular email newsletter. We welcome any suggestions on what you would like us to talk about i.e. online strategy, google adwords, email marketing, website upgrades etc

A new website

To further demonstrate our commitment to better communication and customer service we are proud to announce the launch of our new website. Importantly, we have clearly described our services, all on one handy page. We offer 15 services ranging from online strategy and web design to adwords marketing, advanced analytics and email marketing. We look forward to discussing our products with you and above all, we promise to recommend only those products that your business or organisation needs – products that are structured and targeted to meet your online marketing objectives.

Fatpublisher, interesting name

Ever wondered why we called ourselves Fatpublisher? Our name was formed out of a vision to connect communities – a vision we continue to share today. In the year 2000, the web, and all that it represented, sparked a great number of many great online start-up ideas… continue reading

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